活力绿色:“可持续时尚”引领2020色彩风潮 Go green for 2020


Models wear dresses covered in a leafy-green print. CFP

Kermit the Frog, a popular puppet character from US kids show Sesame Street, is probably most well-known for saying, “It’s not easy being green.” Well, our famous frog friend won’t have to worry much longer! It seems that the color green is coming back in style in 2020.
美国儿童节目《芝麻街》中的明星木偶角色科米蛙最出名的或许要数这句话:“当只绿青蛙可不是一件容易的事。”不过,我们这位著名的青蛙朋友如今无需太过担心了!在2020年,绿色似乎要再掀起一股时尚风潮。

Based on fashion collections made for spring/summer 2020, it is clear that major brands have been inspired by nature’s beauty. The new designs include a variety of leaf prints and floral fashion.
从时尚界的2020年春夏系列中,不难看出大牌们都纷纷从自然之美中获取灵感。新设计中就包括了各种各样的叶子与花卉的印花时尚。

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Models wore dresses covered in a leafy-green print. These elegant dresses were perfectly paired with shoes and accessories inspired by tropical flowers. At Versace’s fashion show in Milan, US actress Jennifer Lopez closed the show in a remake of the jungle print dress she wore to the Grammy Awards 20 years ago. The dress certainly wowed the crowd, bringing back memories of the famous gown that helped to create Google’s image search function.
模特们都穿上了绿叶印花的连衣裙。这些优雅的裙装完美搭配热带花卉元素的鞋履和配饰。在范思哲的米兰时装秀上,美国女演员詹妮弗·洛佩兹身着她20年前的格莱美颁奖礼红毯同款战袍闭秀 —— 一条丛林印花连衣裙。这条裙子无疑惊艳了大众,令人回想起正是这条著名的礼服裙,让谷歌推出了图片搜索功能。

This new trend in seeing the color green as fashionable shouldn’t come as a surprise, though. The popularity of the color has actually been growing for a while now. In 2017, Pantone named Greenery its color of the year as a symbol of new beginnings. Also, with an increased focus on the environment, designers and fashion brands are trying to make their clothes more eco-friendly and sustainable.
但将绿色视作时尚的这股新潮流并不出人意料。绿色已经流行了相当一段时间。2017年,潘通将象征着新开始的草木绿定为年度流行色。与此同时,日益关注环境的设计师与时尚品牌们也试图令服饰更加环保且可持续。

Green is a strong fashion trend for 2020 and it seems like it is here to stay. According to the famous Dutch trend forecaster, Li Edelkoort, green will be a major color of the decade. She believes the new “Green Wave” is linked to a hunger for nature. “The need for green is so powerful that it will turn around fashion and design without any doubt, … it is impossible to ignore,” Edelkoort writes on her company website describing the new trend.
绿色是2020年的一股强劲的时尚潮流,这股潮流似乎也会持续下去。在荷兰著名潮流预测专家里·爱德科特看来,绿色将会是这整个十年的主流色。她认为这股全新的“绿色潮流”与人们对自然的渴望息息相关。“人们对于绿色的需要如此迫切,毫无疑问这会颠覆时尚与设计圈……令人无法忽视,”爱德科特在其公司官网上如此形容这一新趋势。

There is much more to green than it being just a color. Edelkoort continues, “But maybe the most important thing about green is its capacity to bring joy.” Maybe it’s easier to be green than Kermit originally thought.
绿色绝不仅仅只是一种颜色而已。爱德科特继续说道,“但绿色最重要之处或许在于它能带来喜悦。”或许,穿绿色比科米蛙原本想的要容易。

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