Many of us like to dine out and treat ourselves to delicious food. Among the top choices are hearty dishes with high-fat meat, despite the fact that they may be unhealthy.
Plant-based food, however, gives diners a smarter choice. According to CGTN, two popular chains – KFC and Starbucks – announced in April they were debuting items featuring meat substitutes in China.
“Today we mark an important milestone ..., advancing our goal of increasing accessibility to plant-based protein globally,” said Ethan Brown, chief executive of Beyond Meat, told Market Watch.
“今天对于我们而言是个重要的里程碑……推动了我们将植物蛋白推广至全球的目标，”Beyond Meat 公司首席执行官伊桑·布朗在接受“市场观察”网站采访时如此表示。
The plant-based meat substitute has been popular in the US and the UK for years and offers meat-lovers a healthy alternative to an otherwise unhealthy indulgence.
Despite the negative impacts on our health, the tempting taste and convenience of fast food have made it a popular option across the world for decades. But with the introduction of the plant-based food, it’s likely that fast food won’t be considered “junk food” any more, as the calorie intake for typical fast food items will be reduced. The meat substitute also provides rich protein and different minerals and vitamins while still whetting our taste buds.
Another factor contributes to the product’s popularity is a new breed of environmentally-aware consumers. On average producing 1 kilogram of meat emits 36.4 kilograms of carbon dioxide. With such a high carbon emission, many environmentalists choose to cut down on the intake of meat, making the plant-based diet characterized by environmental protection a popular choice.
Unveiled at the end of April, plant-based food seemed to come at a time when increased animal-human interactions are blamed for the coronavirus, which is believed to have been transmitted to humans through an intermediate animal host. Therefore, the debut of meatless dishes means a safer choice for consumers.
Without doubt, the newcomers on the Chinese table represent a change in people’s dietary lifestyle that is heading toward “healthy, environmentally-friendly and less animal-human interaction”, CGTN noted.